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Intro ......
Jae Seok 2009130526 Kim, Kyung Jin 2005120242 Lee, Ye Jun 2009120387 Fang Fang Consumer Behavior Mini Project Contents Intro: Hypothesis 1 Observation 2 Observation Data Analysis 3 Specific Evidences / Implications 4 Conclusion 5 Do you Female students who come to student cafeteria alone will eat faster than male ones.3%`52. FEMALE Eating time is slower than MALE.4% Observation Male vs Female Seat selection Male vs Female ` 60.6% 15.6%) 2 Center 27 (39.3% 52. Male vs Female Eating Time Why Observation Additional Analysis Seat selection Observation Additional Analysis Seat selection 40% of the seats Observation Additional Analysis Seat selection Grouped Customers : Corner seat : Non-corner seat 15. 9.6%) Specific Evidences / Implications Female students eat and some even fix their makeup after eating.7%) 9 ( ......
Index & Contents
consumerbehavior
consumerbehavior
2005120027 Lee, Jae Seok
2009130526 Kim, Ji Young
2010120066 Park, Kyung Jin
2005120242 Lee, Byung Yup
2009120353 Lee, Ye Jun
2009120387 Fang Fang
Consumer Behavior Mini Project
Contents
Intro: Hypothesis
1
Observation
2
Observation Data Analysis
3
Specific Evidences / Implications
4
Conclusion
5
Do you
Female students who come to
student cafeteria alone
will eat faster than male ones.
Hypothesis
_SLIDE...
2005120027 Lee, Jae Seok
2009130526 Kim, Ji Young
2010120066 Park, Kyung Jin
2005120242 Lee, Byung Yup
2009120353 Lee, Ye Jun
2009120387 Fang Fang
Consumer Behavior Mini Project
Contents
Intro: Hypothesis
1
Observation
2
Observation Data Analysis
3
Specific Evidences / Implications
4
Conclusion
5
Do you
Female students who come to
student cafeteria alone
will eat faster than male ones.
Hypothesis
Observation
Date : 2012. 9. 20 (THU) PM 12 - 2 (Lunch)
Place : Student Cafeteria (1st floor)
Major Variables :
Gender(nominal)
Eating time(ratio)
Subordinate Variables:
Companion/Group(nominal)
Earphone Wearing(nominal)
Seat(nominal)
# of Samples : 100 (Group 13 + Alone 87)
Observation
Alone vs Group - Eating Time
Alone vs Group
`
12.6 (min)
18.7 (min)
Observation
Male vs Female
Male vs Female
68 samples
19 samples
Observation
Male vs Female Eating Time
Male vs Female
`
11.7 (min)
15 (min)
Observation
Gender (+Group) - Eating Time
Alone (87)
Group (13)
Male (68)
Female (19)
Eating Time
(min)
11.7
15
18.7
12.6
Analysis
GROUP Eating time is slower than ALONE. (18.7 ` 12.6)
The number of people who came alone :
Men heavily outnumbers women.
FEMALE Eating time is slower than MALE. (15 ` 11.70)
Observation
Female students who come to
student cafeteria alone
will eat faster than male ones.
Male vs Female Eating Time
Why
Observation
Additional Analysis Seat selection
Observation
Additional Analysis Seat selection
40%
of the seats
Observation
Additional Analysis Seat selection
Grouped
Customers
: Corner seat
: Non-corner seat
15.4%
Observation
Additional Analysis Seat selection
(alone)
MALE
Customers
: Corner seat
: Non-corner seat
60.3%
Observation
Additional Analysis Seat selection
: Corner seat
: Non-corner seat
52.6%
(alone)
FEMALE
Customers
Observation
Alone vs Group Seat selection
Alone vs Group
`
58.6%
15.4%
Observation
Male vs Female Seat selection
Male vs Female
`
60.3%
52.6%
Observation
Observation
Seat selection
Alone (87)
Group (13)
Male (68)
Female (19)
Seat
Corner
41 (60.3%)
10 (52.6%)
2
Center
27 (39.7%)
9 (47.4%)
11
Analysis
People who came alone prefer sitting in the corners than in the middle compared to groups
Male students prefer seats in the corner than females. (60.3%`52.6%)
Specific Evidences / Implications
Female students eat and some even fix their makeup after eating.
slowly
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