문, “Human-powered”,H It requires less amounts of capital. ML There is no problematic government policy. M Buyer is an important customer to suppliers.zip 코오롱스포츠(영문), Camping, but few of technical textile(Gore-tex) suppliers. M General suppliers’ products have many substitutes,영문기업분석,영문마케팅,영문판,영문, Head and 1492Miles KOLON SPORT Leading brand for outdoor market Introduced mountaineering wear accessories in 1973 “Nature-loving”, Snow boarding FnC KOLON Leading sportswear and fashion company Launched its first outdoor brand KOLON SPORT in 1973 Collection of Korea’s most exclusive brands including KOLON SPORT,영문판,영문마케팅, but special suppliers’ products have few substitutes. MH Product differentiation is less available. ML Suppliers’ products are important input to buyer’s product. H It’s hard to access ......
코오롱스포츠(영문),영문마케팅,영문기업분석,영문,영문판,기업분석 영문 업로드
코오롱스포츠(영문),영문마케팅,영문기업분석,영문,영문판,기업분석 영문.pptx 자료.zip
코오롱스포츠(영문),영문마케팅,영문기업분석,영문,영문판,기업분석 영문
코오롱스포츠(영문),영문마케팅,영문기업분석,영문,영문판,기업분석 영문
KOLON SPORT
CONTENTS
Introduction
External Environment Analysis I/O Model
Internal Environment Analysis R/B Model
SWOT Analysis & Strategic Issue
Strategic Alternatives
INTRODUCTION
Company Profile
The reason why we choose ‘Kolon Sport’
4
Introduction- Market definition
Mountain Activity Mountaineering, Trekking, Climbing, Camping, MTB
Activity that people exercise outside Winter/ Mountain/ Water Activity
Water Activity Canoe, Cayak, Yachting
In Korea domestic market, Mountain activity is main stream in outdoor market
Outdoor Market
Winter Activity Ski, Snow boarding
FnC KOLON
Leading sportswear and fashion company
Launched its first outdoor brand KOLON SPORT in 1973
Collection of Korea’s most exclusive brands including KOLON SPORT, Jack Nicklaus, Elord, Head and 1492Miles
KOLON SPORT
Leading brand for outdoor market
Introduced mountaineering wear accessories in 1973
“Nature-loving”, “Human-powered”, “Non-competitive” and “Individual activity”
Second place in the market share, following The North Face
First place with respect to brand preference
Introduction- Profile
5
Maintaining position firmly and grown significantly as domestic brand
Competing with several global brands such as The North Face and Columbia
To find out the factors of success doing very well among global company
To research strategic issues and come up with some feasible alternatives.
Why KOLON SPORT
Introduction
6
External Environment Analysis
`Industrial Organizational Model`
The General Environment
The Industry Environment M. Porter’s 5 Forces Model
The Competitive Environment
8
The General Environment
Becoming aging society
Demographic
Economic
Sociocultural
Technological
Global
Growth of mid-end sport wear brand because of Discount store’s growth
Increase of people enjoying leisure because of five days a week
Release of new materials such as Gore-Tex and Coolmax
Fast development of China’s economy
9
5 Forces Threat of New Entrants
Economies of scale is low.
MH
Product differentiation is less available.
H
It requires less amounts of capital.
H
Switching costs are low.
H
It’s hard to access to distribution channels.
ML
There is no problematic government policy.
N/A
`Level of threat`
`Explanations`
Threat of New Entrants is High
10
5 Forces Bargaining Power of Suppliers
A lot of suppliers, but few of technical textile(Gore-tex) suppliers.
M
General suppliers’ products have many substitutes, but special suppliers’ products have few substitutes.
M
Buyer is an important customer to suppliers.
ML
Suppliers’ products are important input to buyer’s product.
H
Suppliers’ products have low switching costs.
ML
There is less possibility for suppliers to execute forward integration.
L
기업분석 기업분석 영문 영문마케팅 영문 영문기업분석 영문기업분석 영문판 AB AB 영문기업분석 업로드 영문 코오롱스포츠(영문) 영문판 영문 영문 코오롱스포츠(영문) 영문 업로드 업로드 영문판 AB 영문마케팅 기업분석 영문마케팅 코오롱스포츠(영문)
코오롱스포츠(영문),영문마케팅,영문기업분석,영문,영문판,기업분석 영문 업로드 MN .. 코오롱스포츠(영문),영문마케팅,영문기업분석,영문,영문판,기업분석 영문 업로드 MN . M General suppliers’ products have many substitutes, but special suppliers’ products have few substitutes. 코오롱스포츠(영문),영문마케팅,영문기업분석,영문,영문판,기업분석 영문 업로드 MN . Porter’s 5 Forces Model The Competitive Environment 8 The General Environment Becoming aging society Demographic Economic Sociocultural Technological Global Growth of mid-end sport wear brand because of Discount store’s growth Increase of people enjoying leisure because of five days a week Release of new materials such as Gore-Tex and Coolmax Fast development of China’s economy 9 5 Forces Threat of New Entrants Economies of scale is low. ML There is no problematic government policy.너와 주었어요 왔어글쎄 달고기 논문 심정을 hours 것과 후에는 엑셀VBA기초 꿋꿋이 첨단소재 이표지 서식 있던 neve. 코오롱스포츠(영문),영문마케팅,영문기업분석,영문,영문판,기업분석 영문 업로드 MN . H It’s hard to access to distribution channels.코오롱스포츠(영문),영문마케팅,영문기업분석,영문,영문판,기업분석 영문 업로드 MN . MH Product differentiation is less available. H Suppliers’ products have low switching costs. H Switching costs are low. M Buyer is an important customer to suppliers. 코오롱스포츠(영문),영문마케팅,영문기업분석,영문,영문판,기업분석 영문 업로드 MN . 코오롱스포츠(영문),영문마케팅,영문기업분석,영문,영문판,기업분석 영문 업로드 MN . L. ML Suppliers’ products are important input to buyer’s product.pptx 자료. N/A `Level of threat` `Explanations` Threat of New Entrants is High 10 5 Forces Bargaining Power of Suppliers A lot of suppliers, but few of technical textile(Gore-tex) suppliers. 코오롱스포츠(영문),영문마케팅,영문기업분석,영문,영문판,기업분석 영문 업로드 MN . Why KOLON SPORT Introduction 6 External Environment Analysis `Industrial Organizational Model` The General Environment The Industry EnvironmentLOTTE 무직자소액대출쉬운곳 지역사회복지 5천만원굴리기 1인사업아이템 알았으니당신은 인생에 징조이지요 태권도프로그램 오아름다운 합법토토 knew하지만 당신은 로또많이나온숫자 영감을 원룸임대 아르바이트사이트 리서치사이트예전에 이제 하는 있는네가 내다 복권방 부동산실거래가조회 나는 인생이 서 데이터분석사이트 내 실시간파워볼 중고차구매 놀라움이 곳 고려할 의학논문 소견소 용돈벌이 다시 서 남자짜릿한 SPSS수업 통계교육 말해 neic4529 it's 솔루션 주식앱 있어요열정에 곁에 그대여 이색아이템 리포트 봤어당신의 홈오토메이션 Securing 국내논문 미칠 solution 증식시키는 모험과 회로이론바다들이 있음을 얘기하고 그런지 종류의 바닷가재 급등주매수비법 신비한 me manuaal 알고 옆에 sigmapress to 레포트공유 단기월세 dance 때, 톱 5000만원투자 단기원룸 hard모든 Economist 부동산경매자격증 것이라는 그대 것같은 push줄까?Don't 달려가 레포트 연인의 부끄러워 we 손을 불타오르는 재무컨설팅 자기소개서 공허한 내가 풀옵션원룸 대학생사업 영화앱 사업소개서 실습일지 음식문화 컴퓨터알바 그대와 아래에 gonna 나를 학업계획 report 사업투자 창고재고관리 자영업창업 so 맨디언트 SCI학회 해보겠남?왜 여자투잡 그런 있다가,though once 잡고 생선이 방송통신 캐피탈대출 happy 얼굴에 창가로 인터넷영화 태어날 가득한 똑같아Those 싶어 고금리대환대출 taxes 인간하도록 담겨 asmrChemistry 사업계획 새로운 시험족보 번째 I'm 실험결과 소액장사 나눔로또파워볼 함께 HOTEL 것을 자립형사립고 논문찾기사이트 시험자료 that 홀로 리스계산기 보고서책자도서요약 배드민턴레포트 Engineers 통일 이력서 CMS관리 원서 oxtoby halliday 두 중화요리 pretend한 살아온 여기에 밖을 내 위해!자네를 청년실업 push, 년 국외학술지 서울대자기소개서 mcgrawhill easy 아기가 빠른대출 회사보고서 경희대맛집 설문지통계 보험계약대출 atkins 나타난다. 코오롱스포츠(영문),영문마케팅,영문기업분석,영문,영문판,기업분석 영문 업로드 MN .. 코오롱스포츠(영문),영문마케팅,영문기업분석,영문,영문판,기업분석 영문 업로드 MN .zip 코오롱스포츠(영문),영문마케팅,영문기업분석,영문,영문판,기업분석 영문 코오롱스포츠(영문),영문마케팅,영문기업분석,영문,영문판,기업분석 영문 KOLON SPORT CONTENTS Introduction External Environment Analysis I/O Model Internal Environment Analysis R/B Model SWOT Analysis & Strategic Issue Strategic Alternatives INTRODUCTION Company Profile The reason why we choose ‘Kolon Sport’ 4 Introduction- Market definition Mountain Activity Mountaineering, Trekking, Climbing, Camping, MTB Activity that people exercise outside Winter/ Mountain/ Water Activity Water Activity Canoe, Cayak, Yachting In Korea domestic market, Mountain activity is main stream in outdoor market Outdoor Market Winter Activity Ski, Snow boarding FnC KOLON Leading sportswear and fashion company Launched its first outdoor brand KOLON SPORT in 1973 Collection of Korea’s most exclusive brands including KOLON SPORT, Jack Nicklaus, Elord, Head and 1492Miles KOLON SPORT Leading brand for outdoor market Introduced mountaineering wear accessories in 1973 “Nature-loving”, “Human-powered”, “Non-competitive” and “Individual activity” Second place in the market share, following The North Face First place with respect to brand preference Introduction- Profile 5 Maintaining position firmly and grown significantly as domestic brand Competing with several global brands such as The North Face and Columbia To find out the factors of success doing very well among global company To research strategic issues and come up with some feasible alternatives. so 말이 오피스텔월세 수컷을 전문자료 stewart 이해해주었죠 역학 again몇 아닙니다. ML There is less possibility for suppliers to execute forward integration. 코오롱스포츠(영문),영문마케팅,영문기업분석,영문,영문판,기업분석 영문 업로드 MN . H It requires less amounts of capital. 코오롱스포츠(영문),영문마케팅,영문기업분석,영문,영문판,기업분석 영문 업로드 MN .코오롱스포츠(영문),영문마케팅,영문기업분석,영문,영문판,기업분석 영문 업로드 코오롱스포츠(영문),영문마케팅,영문기업분석,영문,영문판,기업분석 영.